College students are living away from home for the first time and are developing purchasing habits and brand loyalties that last into adulthood.
➤ 93% Have a credit card
➤ 74% Own a vehicle
➤ 50% Went to the mall last week
➤ 69% Wore a fragrance last week
➤ 63% Went to the supermarket last week
➤ 73% Purchase their meals off-campus
➤ 97% of all purchases are made off-campus
➤ HEALTH & BEAUTY: $6 Billion
➤ FOOD & BEVERAGE: $21.5 Billion
➤ HOUSEHOLD: $7 Billion
➤ ENTERTAINMENT: $10.5 Billion
➤ HOUSEHOLD DECOR: $5 Billion
➤ HOUSEHOLD CLEANING: $2 Billion
➤ ELECTRONICS/TELECOM: $21 Billion
➤ AUTOMOTIVE: $5.5 Billion
➤ TRAVEL: $5 Billion
➤ FOOTWEAR & APPAREL: $6.5 Billion
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